Brush with the law: Arizona bill targets Photoshopped ads

The Arizona state legislature is giving new meaning to the phrase ‘brush with the law.’

A bill proposed by state Rep. Katie Hobbs (Democrat – Phoenix) would require advertisers who alter or enhance a photo to put a disclaimer on the ad telling viewers that, “Post-production techniques were made to alter the appearance in this advertisement. When using this product, similar results may not be achieved.”

The bill – House Bill 2793 – would seem to be targeted at companies that use Photoshop tricks like removing wrinkles or curves on models to make a product seem more effective than it might actually be.

“We just wanted to bring it to the table and start a discussion,” Hobbs told local press. “We need to bring attention to these body-image issues, especially with young girls. Girls need to know that they don’t have to look perfect.”

It is believed that Arizona is the first US state to propose such legislation.

It is also believed that the bill has little chance to pass.

This entry was posted on Thursday, February 16th, 2012 at 10:56 am and is filed under News, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a comment. Pinging is currently not allowed.